We all recognize addiction as a universal issue which defies time and culture. If we could change our perspectives to see addiction as the use of material or superficial substitutes to solve feelings of loneliness and ideological discomfort, we could find more effective solutions. Addiction is a reaction to a kind of cognitive dissonance when our natural mindset contracts societal dogma.

It’s important not to see this dogma as the source of their problem. It’s equally as important not to place blame on the addict and their dysfunction. Our role is to individually identify with the source of an addicts dysfunction.We shouldn’t leave this responsibility on our society to handle these moral dilemmas when they become public issues. We compromise our rightful role in influencing how society views these issues by refusing to participate and understand them on a personal level.

When we are without food, it affects us physically, mentally, and socially. Depending on how long we’ve been without, the changes that occur to our metabolism may need more time calibrate. The solution to hunger, a physical situation, is to eat something that is material.

This material substance can have significance, but at its core, the problem and solution remain material. As complex beings, our internal problems expand beyond our physiological needs. At times, their are emotive dilemma’s which can stem from longing, hope, shame, etc.

The addict usually tries to make up for these complex issues by ingesting or confiding in material objects or substances. This specific poster depicts the psycho/neural reaction to ingesting a drug. On one end, it’s colorful nature and the orbital forms within shows a full range of pleasure being experienced. This however is framed by a dark background which is only occupied by neural connections to represent the strain one inflicts when feeding their own addiction.