Creating Aesthetic Interest for a Conference on Utilitarian Type
I created a visual identity for a conference that was mostly typographic, utilizing various levels of typography. It was essential to demonstrate rigorous attention to typographic detail across all components paying close attention to typesetting, legibility, readability and hierarchy.
Creating Aesthetic Interest for a Conference on Utilitarian Type
I created a visual identity for a conference that was mostly typographic, utilizing various levels of typography. It was essential to demonstrate rigorous attention to typographic detail across all components paying close attention to typesetting, legibility, readability and hierarchy.
Creating Aesthetic Interest for a Conference on Utilitarian Type
I created a visual identity for a conference that was mostly typographic, utilizing various levels of typography. It was essential to demonstrate rigorous attention to typographic detail across all components paying close attention to typesetting, legibility, readability and hierarchy.
Creating Aesthetic Interest for a Conference on Utilitarian Type
I created a visual identity for a conference that was mostly typographic, utilizing various levels of typography. It was essential to demonstrate rigorous attention to typographic detail across all components paying close attention to typesetting, legibility, readability and hierarchy.
Creating Aesthetic Interest for a Conference on Utilitarian Type
I created a visual identity for a conference that was mostly typographic, utilizing various levels of typography. It was essential to demonstrate rigorous attention to typographic detail across all components paying close attention to typesetting, legibility, readability and hierarchy.
Timeline 3 weeks
My Role
Visual Iteration, Typography, Print Design
Tools Used
Adobe Illustrator, Indesign, and Photoshop
The conference's theme was based on an obscure system of numerals called MICR code. Magnetic Ink Character Recognition code is a technology used mainly by the banking industry to streamline the processing and clearance of checks and other documents.
IDAutomation Symbols & Patterns
Typefaces
OCR A STD
OCR B STD
AXIA
In considering all the levels of information and expression needed in a font family, I made sure to choose typefaces that supported micro-typesetting as well as conveyed mood and identity. I utilized the lesser know symbols of MICR in order to construct intricate patterning throughout the brand.
Deliverables
After completing the main program I applied the branding to additional artifacts to extend the identity system. In doing so I had to consider how choice of format would change, amplify, or weaken the delivery of a message.
As a result, I was able to use the collateral as a means of expanding the application of your identity concept, demonstrating an ability to respond to the needs of a variety of different media contexts
Contact me.
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